Built by a woman who installs crowns for a living.
Phumzile Mildred Shironge — Founder
Licious Hair was created to remind every woman that beauty is not something she borrows. It is something she owns. Every crown we provide is chosen to help her walk with confidence, elegance, and power.— Phumzile Mildred Shironge, Founder
She Doesn't Sell What She Wouldn't Wear.
Most hair brands you'll never meet. A parcel arrives from somewhere, from someone, and you hope. Licious is the opposite of that.
Phumzile built Licious Hair in 2014 from a simple refusal — that the women who came to her would never settle for hair that faded or lace that lifted. She doesn't run the brand from a distance. She installs the units. She does the makeup. She sees the woman in the chair and the look on her face when it's right.
That standard — the one she holds with her own hands — is the one every order leaves the door carrying.
She installs the units. She does the makeup.
Not a Shop. A House.
100% pure human hair. Vietnamese, Peruvian, Brazilian. Screened by hand before it ever ships. Nothing mixed in — not at any price.
A real chair in Boksburg. Installations, styling, makeup — performed daily, by the founder and her team. The brand sells what it installs.
Real specs. Real reviews. A real returns policy. Pay-in-3. A name and a face behind every order. Luxury, for Licious, is the absence of doubt.
Beauty Isn't Borrowed. It's Owned.
Every crown we make is made for the woman who already knows what she's worth.